Nike
Nike is the world’s leading sports, footwear, equipment, and apparel company.
Nike’s vision is to do everything possible to expand human potential. They also aim to inspire and develop new technologies, system and standards of a consumer’s in-store retail experience.
This project concept is inspired by Nike’s vision of an “Everything is possible”. The internal spaces offer a direct connection to futuristic space through the combination between minimal materials and technology. The space conveys a connection between Nike by designing a Nike swoosh sign on the Footwear area using Red LED light and other Digital displays on the walls. The ‘Just do it’ LED stripe display on the soft surface wall presents a stylish space and connects to all appeal sections. The space brings the consumers to experience the futuristic space with Nike.
Location
Level 1, 3-5 Underwood Rd, Homebush, NSW
Pre-design Condition
Nike Outlet Retail store was completed in 2020 and opened on 16th October 2020.
Client Brief/Requirements
• POS / Service Counter – 2400mm length x 750mm depth x 1200mm
height (Maximum)
• Wall Display – 3600mm width x 2400mm height x 650mm depth
(Maximum)
• Material selections based on the Sustainability
• A range of manufacturing processes and technologies utilised in the
designs
• Incorporate lighting and/or audio-visual elements
• Incorporate a logo/branding elements into the designs
Software & Skill Used
• SketchUp Pro
• Enscape
• 3ds Max
• Hand Sketching
• AutoCAD
Site Location | DFO Homebush, NSW
DFO located in Homebush, is a brand of factory outlet shopping centres in Australia. It is a two level Outlet Centre and offers more than 129 stores.
Nike Outlet is located in level 1 and was completed in 2020 and opened from 16th October 2020.
Photo by Youjeong Hwang
Inspiration Board
• Futuristic
• New Technology
• Imagination
• Minimalist
Figure 1. PAPYRUS Glasses Shop
Figure 2. Acne Studios, Brompton Cross
Figure 4. New Valentino shared space
Figure 3. TGY Multi-Brand Fashion and Event Store
Note. Archdaily. (n.d.).
Note. We Heart. (n.d.).
Note. Archdaily. (n.d.).
Note. Frame Web. (n.d.).
Lighting/ Visual Technology Inspiration Board
• LED stripe light
• LED spot light
• Digital display/ monitor
Figure 5. Nike House of Innovation
Figure 7. Three Installation for Universal Music
Figure 6. Durasport store by Ministry Design
Figure 8. Nike Pop-up Store
Note. Coordination Asia. (n.d.).
Note. Retail Design Blog. (2011.).
Note. The Green Eyl (n.d.).
Note. Commarts. (n.d.).
Material Board
• Matte Concrete
• Coloured LED Stripe
• Green Carpet
• Leather
• LED Display
• Stainless Steel
Concept Development | Floor Plan Sketch
Floor Plan CAD drawing
Counter Idea Sketch
Mid-Floor Display Idea Sketch I Entrance Display
Mid-Floor Display Ideas Sketch II Clothing area
Wall Display Ideas Sketch II Footwear Area
Elevations & Details | Wall Display: Footwear
Reference
• Archdaily. (n.d.). PAPYRUS Glasses Shop [Image].
https://www.archdaily.com/465222/papyrus-glasses-shop-archi-at-mosphere
• We Heart. (n.d.). Acne Studios, Brompton Cross [Image].
https://www.we-heart.com/2013/07/31/acne-studios-brompton-cross/
• Archdaily. (n.d.). TGY Multi-Brand Fashion and Event Store [Image].
https://www.archdaily.com/933640/tgy-multi-brand-fashion-and-event-store-ramoprimo
• Frame Web. (n.d.). New Valentino shared space [Image].
https://www.frameweb.com/article/welcome-to-vring-station-ssenses-new-valentino-pop-up-is-all-about-shared-space
• Coordination Asia. (n.d.). Nike House of Innovation [Image].
http://www.coordination.asia/portfolio/nike-air-19-house-of-innovation/
• Retail Design Blog. (2011). Durasport store by Ministry Design
https://retaildesignblog.net/2019/05/10/durasport-store-by-ministry-of-design/
• The Green Eyl (n.d.). Three Installations for Universal Music [Image].
http://www.thegreeneyl.com/aperture
• Commarts. (n.d.). Nike Pop-up Store [Image].